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Judging from the latest market research, it seems that the voice of that body known as ‘the public’ is not the best indicator of a movie’s ultimate success or lack thereof at the box office. Not if the voice is a chorus of tweets, anyway. Three Princeton undergrads have done a study involving 15 million tweets [...]  As movie studios are putting up proposals that will allow viewers to essentially gamble on if a movie will be a sleeper hit of box office flop, pretty soon avid cinema goers will get a chance to put their money where their mouth is. The US Commodity Futures Trading Commission is expected to make a decision [...] |
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